Brand Republic (brandrepublic.com) has posted an article saying that fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 called “Flame”.

Brand Republic says that the men’s fragrance, which is being sold at a New York retailer and online, is being touted as “the scent of seduction, with a hint of flame-broiled meat”.

Meat-loving consumers can buy a bottle of the scent for just $3.99, according to Brand Republic.

Burger King has also launched a website called FireMeetsDesire.com to accompany the cologne.

According to Brand Republic, the site reads: “The Whopper sandwich is America’s favourite burger. Flame by BK captures the essence of that love and gives it to you.”

Users are also greeted with the caption: “Now you can set the mood for whatever you’re in the mood for,” the Website says.